Your Oxymoron for the Day: A Fashion Company that Won't Change

There was an interesting article in the Wall Street Journal today titled Tracking the Trouser Cycle.  It told of a new luxury clothing maker called Slowear that desires to be the "antidote to fast fashion" by "keeping the same styles around from season to season" (p. D1).  Ladies, you may have already guessed this, but their target customer is a man.  Author Christina Binkley says that women are accustomed to the quick pace of changes in fashion, but the average male is wary of adopting new styles.  Once a man finds something that fits him well and looks decent, he sticks with it.  (Case in point: my husband has been wearing the same cargo pants and polo shirts since about 1997.)  Based outside Venice, Slowear will be sold in independent stores and department stores like Barneys New York, and plans to charge between $295 and $750 for a pair of pants.  The company may introduce changes such as new fabrics and colors, but the style and fit is supposed to be around forever.  This could be just the company for the man in your life who thinks change is a dirty word.