True Religion Doing Well

According to a recent article on Yahoo Finance, True Religion is performing well despite weak consumer spending in other areas.  The premium denim maker saw sales in Q4 rise 75.9% to $52.4 million year over year.  For all of 2007, sales went up 24.4% to $173 million, which was $6 million above guidance (and you know how Wall Street loves that).  The company has a couple big agenda items this year: open more of its own branded stores and increase non denim offerings, which are hitting stores within the next few weeks.  True Religion went from 4 stores to 15 stores in 2007, and plans to open at least 20 more this year.  This could prove to be a good strategy as each branded store generates around $1,500 a square foot compared with $500-700 in other apparel stores where their jeans are sold (e.g. Nordstrom).  Shop our big selection of True Religion jeans and shorts now.          

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