After months of hard work and lots of late nights, our new website is live! Hooray! The last major update to the site was all the way back in 2014, so it was time! 🙂
Since over half of our customers are shopping on their phones now, I talked to the graphic designer I worked with on the last update and told him I wanted the new site to be way more mobile-friendly. He suggested I look at Shopify because it can automatically resize the website to any phone, tablet, or laptop. And anytime a new size of phone comes out, it will incorporate that as well. So Search By Inseam is now running on Shopify and so far, so good. This blog is still on a WordPress platform, in case that is interesting to anyone. 😉
The new header image is a compilation of models from our different sellers. I looked for happy, smiling models that were more representative of our customer base. It was really hard to find any models who were smiling! Why do most models look so serious?? This is the first time we’ve had a male model on the homepage, too, so that’s fun. Search By Inseam is the best place for women and men to find jeans and pants in their exact inseam length, and I wanted the main photo to convey that. It was a fun treasure hunt for me to search for models of different genders and backgrounds wearing a mix of jeans and pants.
Also new and super cool in this build of Search By Inseam is the addition of women-owned small businesses in our product offering. In the past, we’ve only had jeans and pants from major brands, so this is really exciting! One of our new sellers is both woman-owned and Black-owned, which is doubly special. TJL Collection is “where fashion, fit and length meet.” Run by Tiffany Jones-Lewis, who stands 6’1″ tall, you’ll find extra long inseam lengths of 37″ and 38″. Her creations are colorful, fresh, and fun, and even include tall jumpsuits! How hard are those to find anywhere else?
Another woman-own small business we’re now featuring is The Elevated Closet. Owned and operated by Jordan Smith, a 6’4″ former WNBA player, the mission of The Elevated Closet is “to empower all women to follow their dreams with confidence and style!” For 10% off your first order, use the link above (or any Elevated Closet product link on Search By Inseam) and use the code SEARCHBYINSEAM at checkout.
These great changes make me super excited about our new website! Our goal remains the same: to help women and men of all sizes quickly and easily find jeans and pants that fit well. We’ve already helped thousands of customers find tall, petite, short, average, maternity, and plus-size bottoms, and our new website will enable us to help even more people. Please check out our new digs and comment below with your feedback!